What is 301 Redirect?
Definition
A permanent redirect from one URL to another, passing full ranking power to the redirected page.
Why it matters
When you delete a page or change its URL structure, any existing backlinks to the old URL will break, leading to a 404 error and a loss of SEO value. A 301 redirect seamlessly sends users and search engine crawlers to the new URL while preserving approximately 90-99% of the original page's link equity.
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