What is Backlink?
Definition
A link from one website to a page on another website, acting as a 'vote of confidence' in the eyes of search engines.
Why it matters
Backlinks are one of the strongest ranking factors in Google's algorithm. When authoritative, relevant websites link to your content, it signals that your site is trustworthy and valuable. The quality of a backlink (the authority of the linking site) matters significantly more than the quantity.
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