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What is Bounce Rate?

Definition

The percentage of visitors who enter a site and then leave without viewing any other pages.

Why it matters

A high bounce rate can indicate that your landing page didn't satisfy the user's search intent, the page loaded too slowly, or the design was untrustworthy. While not a direct ranking factor in the traditional sense, Google monitors user behavior heavily; if users constantly bounce back to the search results, your rankings will inevitably drop.

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